I was tasked with designing and animating the screen graphics for the presentation of the new Canon XEED native 4K projector. Using a mix of motion capture, camera tracking and motion graphics techniques. My role consisted in art direction, design and look development, 2D / 3D animation and compositing of the graphics onto the live footage.
Director: Robbie Brown
Producer: Brigitte Leicht
Lead Designer: Luis Ribeiro
3D Animators: Enrico Lambiase, Luis Ribeiro
2D Animators: Luis Ribeiro, Meena Ayittey
Produced @ Tangerine Films